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Swegmark and Abecita merges in to one
New Look, Same Trusted Products. Since the 1930s, Swegmark and Abecita have been crafting swimwear and underwear under different brands, but always under the same roof. They've had the same skilled product developers with expertise in garments closest to the body. Now, it's time for us to come together even more. Our focus has always been on women and making sure they feel comfortable no matter where they are - at home, at work, on the beach, or during workouts. We unite both brands with what symbolizes women the most - our female emblem. Read below to learn more about our changes.
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New logos
We proudly stand for every woman's right to be comfortable all day, every day. That's why Swegmark's logo now also features our lovely female emblem, while Abecita becomes "Abecita by Swegmark," to weave our two concepts together even more.
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A lovely detail
Many of our products will receive a new beautiful detail, where our symbol will also accompany our garments. We strive for a wide range of products so that every woman can find her personal favorite for every occasion.
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Long loved Abecita classics under Swegmarks roof
We know that many of Abecita’s bras have become timeless favorites in your wardrobe, which is why we want to take extra good care of them. These styles are now moving under the Swegmark brand, where we will continue to develop them over time. Meanwhile, Abecita will primarily focus on swimwear going forward.