Bra with soft underwire

Discover our underwire bras with our softest underwire! Forget underwires that dig in and are uncomfortable - our product developers have designed an underwire that is soft and flexible, while also helping to create a nice shape and providing good support to your bust. The soft underwire comfortably adjusts to your body, providing support and shaping the bust. For us, it is important that our underwire bras maintain the same high level of comfort as our non-underwire bras, so you can feel comfortable all day long. A perfect combination of support, fit, and soft comfort!

What is a soft underwire bra?

Soft underwire bras have become increasingly popular among women seeking both comfort and support without the traditional hard wires. These bras offer a unique combination of style and functionality, making them an ideal choice for everyday use. A soft underwire bra is designed to provide support and shape to the bust without the use of hard, uncomfortable wires. These bras use softer materials and techniques to lift and shape, making them a great alternative for those who prefer more natural comfort.

Benefits of soft underwires

Comfort: Soft underwires eliminate the pressure and irritation that traditional wires can cause.
Natural shape: They help maintain the natural shape of the bust without compromising support.
Usability: Perfect for long workdays, travel, or when you simply want a more comfortable lingerie experience.

When is it best to wear a soft underwire bra?

These bras are ideal for everyday wear, especially when you're looking for extra comfort without sacrificing shape or support.

Login / Retailer

Bra with soft underwire

What is a soft underwire bra?

Benefits of soft underwires

When is it best to wear a soft underwire bra?