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We believe every woman deserves true comfort and support in her everyday life. Since 1937, we've made it our misson to provide just that, while always caring for mother earth.
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New Swegmark Favourites
New Arrivals – Bras, Swimwear & More
Discover this season's new styles – from everyday comfort to beach-ready looks.
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New Swimwear Has Arrived
The new season's swimwear is here. Explore the latest styles and find your favourite before it's time to pack your bag.
Explore SwimwearOur Bestsellers
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New – high-impact sports bra with sewn-in padding
Movement Padded – built on a bestseller since 2015
Serious support for serious training. Movement Padded is built to handle high intensity, workout after workout.
New arrivals
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