Our history

A legacy of quality and comfort since 1937

For over 85 years, Swegmark has been dedicated to creating high-quality lingerie that combines comfort, support, and sustainability. Founded in 1937 in Sweden, we have always prioritized exceptional fit and functionality, ensuring that every woman feels confident and comfortable.

From pioneering wireless bras in the 1960s to leading the way in sustainable production today, our commitment to innovation and responsible craftsmanship remains at the heart of everything we do. With a strong Scandinavian heritage, we continue to design lingerie that empowers women in every stage of life—because every woman deserves the perfect fit.