About the website
The website www.swegmark.com is the official website of Underwear Sweden.
Cookies
Underwear Sweden AB (“Underwear Sweden” / “we” / “us”) is committed to protecting your personal data. Our Cookie Policy explains how data is collected when you visit our website (our site) and what rights you have, including, where applicable, your right to block or delete cookies. For more information on how Swegmark processes personal data, please refer to our GDPR information page. If you have any further questions, please contact us at webshop@underwearsweden.com.
What are cookies?
Cookies are small data files that allow our web server to retrieve small amounts of information from your browser. They enable a website to recognize your computer, mobile phone, tablet, or any other device you use to browse the web.
With the help of cookies, we can see which devices have visited our site and viewed our ads. We can also analyze how frequently different pages are visited and which parts of the site are most popular. We use this information to improve the user experience of our website.
In general, cookies do not collect information that can be linked to individual users. If you have not logged into our site or provided your name or other personal details in any other way, we cannot connect the cookie to your identity. For example, with the help of a persistent cookie, we can store your password so that you do not need to enter it every time you visit our site.
Different Types of Cookies
There are two types of cookies that may be used when you visit our site:
Session Cookies: These cookies are deleted when the session ends. While you are browsing our site, the cookie keeps track of your browser, but when you close your browser, the cookie is removed from your device. Session cookies, for example, allow you to add items to your cart and proceed to checkout. If you disable such cookies, you will not be able to place an order on the site.
Persistent Cookies: These cookies remain stored for a specific period of time. When you first visit the Swegmark site, you will see a general homepage, but over time, your homepage may change because persistent cookies remember the products you have previously viewed, your expressed preferences, or whether you have logged in or out during your visit.
Cookies Are Typically Used for the Following Purposes:
Functional Cookies: These cookies ensure that the website’s basic features remain accessible. They are activated automatically. Their purpose is to facilitate your visit to the site by remembering your choices and navigation paths. Functional cookies allow us to remember that you have logged into the site and which items you have added to your shopping cart.
Analytics or Performance Cookies: These cookies help us improve the functionality of the website by allowing us to analyze visitor behavior. For example, these cookies enable us to see how often different pages are visited and which parts of the site are most popular. To interpret this information, we use services from Google Analytics. Google is a U.S.-based company, and its headquarters can be reached at:
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Advertising and Personalization Cookies: These cookies help us create customer profiles and analyze browsing patterns and activities. This allows us to personalize the content and ads displayed, making the information more relevant to the visitor. At the same time, we can reduce the number of times the same ad is shown and assess the effectiveness of a particular ad campaign. Activity patterns recorded via these cookies may also be shared with third parties for the same purpose.
Third-Party Cookies and External Websites
Third-Party Cookies: When you visit our site, you may encounter content that is not directly related to Swegmark. The site may contain embedded content from YouTube and other external sites that use third-party cookies. We have no control over these third-party cookies, and we recommend that you review the cookie policies of the respective third-party sites to understand how their cookies are managed.
Third-Party Websites: We advertise on third-party websites that use their own cookies to track visitor traffic back to the source. All ads displayed online are served and distributed via third-party networks. When you view or click on such an ad, a cookie is placed in your browser.
Social Media and Search Engines: Companies that provide social media and search engine services place cookies on your device whenever you visit or use their services. To learn more about how social media platforms use your personal data, you should review the privacy policy of the respective company.
We and the company behind a social media platform may be considered joint controllers of the data collected when you visit our social media pages (in relation to the data we have access to). We can access aggregated data regarding visits and activities on our pages, which we use for statistics and analysis. For example, we register the number of likes, clicks, and comments. We do not store this data ourselves, but we have access to it. You can delete your data at any time by removing content or reactions you have posted. Please note that your data is not automatically deleted just by unfollowing our page.
Accepting and Blocking Cookies
If you have not chosen to block cookies (via your browser settings or in another way), you have accepted the use of cookies on our site (passive consent). Please note that blocking cookies affects the functionality of the website, and you will no longer be able to shop online via the site.
Some cookies are only placed after you have explicitly given your consent (active consent). These cookies are used for advertising and personalization purposes.
Most web browsers offer the ability to block cookies. The method for doing this depends on the browser you are using. Instructions on how to block cookies are usually found in the Help menu of your browser. Even if you block cookies, you can still visit our site.
Cookies can also be deleted through your browser. However, if cookies are not permanently blocked, they will be placed again the next time you visit a site. Another option is to set your browser to notify you whenever a website attempts to place a cookie on your device. The method for configuring this notification depends on the browser you are using.
If you want to learn more about cookies in general and how to manage them, you can visit aboutcookies.org.