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Swegmark & Abecita, together as one!
New Look, Same Trusted Products. Since the 1930s, Swegmark and Abecita have been crafting swimwear and underwear under different brands, but always under the same roof. They've had the same skilled product developers with expertise in garments closest to the body. Now, it's time for us to come together even more. Our focus has always been on women and making sure they feel comfortable no matter where they are - at home, at work, on the beach, or during workouts. We unite both brands with what symbolizes women the most - our female emblem. Read below to learn more about our changes.
New logos
We proudly stand for every woman's right to be comfortable all day, every day. That's why Swegmark's logo now also features our lovely female emblem, while Abecita becomes "Abecita by Swegmark," to weave our two concepts together even more.
A lovely detail
New logos
We proudly stand for every woman's right to be comfortable all day, every day. That's why Swegmark's logo now also features our lovely female emblem, while Abecita becomes "Abecita by Swegmark," to weave our two concepts together even more.
A lovely detail
Swegmark & Abecita by Swegmark - Now Even Better Together!
Swegmark and Abecita have both placed women at the center of their focus since the 1930s, and we are enhancing this by introducing the female symbol as a common denominator for both brands. The product development for our brands has always taken place under the same roof, at our office in Borås. Abecita is now known as 'Abecita by Swegmark.' New look, same reliable products.