A great style starts with great support

Your festive foundation

We believe every woman deserves true comfort and support in her everyday life. Since 1937, we've made it our misson to provide just that, while always caring for mother earth.

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Wire Bras

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Sports Bras

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Wireless Bras

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Swimwear

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Autumn Favourites

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Our bestselling sports bra

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Our Bestsellers

Like a second skin

Shine Soft Bra

Picture a bra that feels like a second skin, letting your clothes drape perfectly. Our new Shine Soft Bra combines shiny lycra, molded cups, and padded shoulder straps for support that’s so comfortable, you’ll forget it’s even there.

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New arrivals

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Find The Right Sports Bra

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Care for your Underwear

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Our Sustainability Work